Make Time to Focus ON Your Business
iRONMAN COMMUNICATION TIP
Make time to focus ON your business!
Having grown up in PA, Punxsutawney Phil was a celebratory day every year. Phil is a groundhog in Punxsutawney, Pennsylvania. On February 2 , Phil did NOT see his shadow which means spring is on the way and it’s time to come out of hibernation.
Is your practice ready to Spring into action with new marketing tactics?
Each Month, promote a special on a selected procedure.
February is National Children’s Dental Health Month. According to an AAPD national survey, only one in four parents are taking their child to the dentist by his or her first birthday, the age recommended by leading health experts, which means that children’s teeth are at risk. Offer a free new patient exam for children 1 year old. Read more HERE about AAPD focus for February.
Try a New Marketing Platform
Adding a social media platform to your existing marketing plan may help you reach a wider range of existing and potential patients.
· YouTube Channel
· Facebook Page
Try posting a short video, VLOG, instead of a blog or newsletter.
Have you implemented new technology or a new procedure into your office menu? Shout it from the roof top…or add it into your VLOG, so people know you are up-to-date with the latest and greatest!
ARE YOU GETTING TO THE ROOT OF YOUR PROBLEM?
Have you surveyed your patients on their preferred method of communication? According to ZipWhip, ALL generations prefer confirmation via text. Research shows that SMS (text) open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.
WHERE IN THE WORLD IS LISA?
My dad turned 95 years old with a surprise party hosted by my sister. As a traditionalist, he was raised on a farm in Lancaster PA, Pennsylvania Dutch territory. His mother passed away when he was 14 and his father and siblings ran the farm. He served in WWII at age 17, on the USS Alaska. Married to my mom for over 50 years and retired from a lifelong career at the Bell Telephone Company after 50 plus years of employment. His stories of life and hardship are amazing. Our family wanted for nothing and lived a very modest lifestyle.
Knowing what my dad has experienced in his life, when I work with traditionalists in my audience or dental practice, I always take the time to show my respect and get to know where they came from and what’s important to them. It means so much to them and improves our relationship exponentially.
Happy birthday dad. He is aspiring to hit 100!