Tag: #communicatewithinfluence #dentalpractice #teamcommunication

May the 4th Be With Me: What My Hip Replacement Taught Me About Fear and Confidence

Posted on by Lisa Copeland

Three years ago, on May 4th, I rolled into the operating room for hip replacement surgery with a nervous smile and a nerdy quip: “May the 4th be with me!”

At the time, I had no idea how much this journey would teach me—not just about physical healing, but about fear, resilience, and communication.

Meet Henrietta, my bionic hip.

We didn’t exactly hit it off. She was stubborn. I was impatient. Recovery tested my physical limits and my mental strength. But over time, something shifted. We found rhythm, balance, and—eventually—harmony.

Now, on our three-year anniversary together, I’ve been reflecting on what this experience taught me—not just as a patient, but as a communicator, speaker, and coach.

Fear Is Fear—No Matter What Form It Takes

Whether it’s surgery, stepping on a stage, or speaking up in a meeting, fear shows up in the same ways.

  • It tells you you’re not ready.
  • It whispers, “what if you fail?”
  • It convinces you to stay quiet, play small, or back out entirely.

In the days leading up to surgery, I felt a mix of emotions: vulnerability, uncertainty, and a loss of control. Sound familiar? Those are the same feelings many of my coaching clients describe before delivering a presentation or leading a high-stakes conversation.

Fear doesn’t care about the setting—it just wants to keep you safe.
But safe doesn’t always mean fulfilled.

Confidence Isn’t the Absence of Fear

One of the biggest misconceptions I see—especially in professional communication—is the belief that confident people don’t feel fear.

Wrong.

Confident people feel the fear and take the mic anyway. They walk into the meeting, stand behind the podium, and speak up—not because they’re fearless, but because they’re committed.

Confidence is a choice.

It’s the decision to move forward in spite of the discomfort.

When I went into surgery, I had no guarantees. But I trusted the process, the people, and the preparation. That mindset is the same one I teach to clients preparing for high-stakes presentations:

Prepare well. Trust yourself. Step up.

Your “Henrietta” Might Be Closer Than You Think

I didn’t name my hip right away. But during recovery, I realized I needed to give this big part of my journey an identity—something to smile about, something I could work with, not fight against.

We all have a “Henrietta”—a challenge, obstacle, or fear that once felt like a setback but can become a powerful part of our growth.

Maybe yours is:

  • A fear of public speaking
  • A new leadership role
  • Navigating team conflict
  • Starting a business
  • Re-entering the workforce

Whatever it is, I encourage you to stop seeing it as the enemy. Instead, ask:
What is this challenge here to teach me?

Whatever it is, I encourage you to stop seeing it as the enemy. Instead, ask:
What is this challenge here to teach me?

From Recovery to Resilience: Lessons I Now Live and Teach

That journey with Henrietta now lives at the heart of how I coach, speak, and communicate:

Fear is natural. Everyone feels it—especially those doing bold, brave things.

Action is the antidote. Taking the first step is how momentum (and healing) begins.

Resilience is built through discomfort. Not by avoiding it.

And here’s the best part: once you’ve walked through fear—once you’ve stood up, spoken out, or taken that first step—you’re never quite the same again.

You’re stronger. Clearer. More connected to your voice.

The Takeaway: May the 4th Be With You

On May 4, I celebrate not just a hip, but a turning point. Henrietta is more than titanium—she’s a reminder of what’s possible when we choose courage over comfort.

So if you’re facing something that scares you—professionally or personally—remember this:

Feel the fear.

Take the first step.

Trust that your future self will thank you.

You just might find yourself walking stronger—on your own Henrietta.

Click HERE to schedule a discovery call to learn more about Confidence as a choice.

Communicate With Influence   I help dental teams turn conversation into connection—and connection into growth.

World-Class Mogul Skiing & Dental Success: The Same Winning Formula!

Posted on by Lisa Copeland

Every year, my husband and I attend the Deer Valley World Cup Dual Moguls, an event that showcases some of the most skilled and resilient athletes in the world. This year, the conditions were particularly brutal—high winds, heavy snow, and unpredictable temperature swings forced athletes and coaches to make last-minute adjustments for every run. Success wasn’t just about skill; it was about strategy, adaptability, and confidence in the face of constant change.

Navigating a steep mogul run and leading a thriving dental practice may seem like two vastly different challenges, but they share a fundamental truth—success in both requires strategy, discipline, and confidence. Whether you’re carving through unpredictable terrain or managing the complexities of patient care, the same principles apply.

Just like elite mogul skiers, top-performing dental professionals excel by mastering four key elements:

  1. Planning – Mapping out the best line before you drop in.
  2. Preparation – Honing your technique through practice.
  3. Dedication – Pushing through the challenges to stay on course.
  4. Execution – Trusting your skills and committing to every turn.

Let’s break down how these factors contribute to success both on the slopes and in the dental practice.

Planning: Map Your Line Before Dropping In

Before a world-class skier launches into a mogul course, they analyze the terrain, visualize their path, and anticipate challenges ahead. They don’t just react—they plan their line strategically, adjusting for potential obstacles along the way.

In dentistry, the same approach is crucial. A well-run dental practice doesn’t succeed by chance; it thrives on clear goal-setting, strategic planning, and anticipating roadblocks before they arise. Whether it’s improving case acceptance, refining team workflows, or expanding patient services, success starts with a vision and a roadmap to achieve it.

Pro Tip:

  • Take time each quarter to assess your practice’s strengths, challenges, and opportunities.
  • Develop a plan with measurable objectives, whether it’s increasing hygiene production, reducing cancellations, or enhancing patient communication.
  • Adjust as needed—just like a skier modifying their line mid-run.

Preparation: Practice Your Technique

Elite mogul skiers spend countless hours training, fine-tuning their turns, balance, and rhythm. They don’t just rely on natural talent—they build muscle memory through repetition and refine their technique to maximize efficiency.

In dentistry, preparation comes in many forms:

Continuing education to stay ahead of advancements in patient care.

Team training to ensure seamless communication and workflow.

System refinement to improve efficiency and consistency in the patient experience.

Pro Tip:

  • Schedule regular team huddles and training sessions to reinforce best practices.
  • Invest in coaching or mentorship programs—just like a skier benefits from a great coach, dental teams can elevate their skills through expert guidance.
  • Be proactive, not reactive—learning new techniques before you need them keeps you ahead of the competition.

Dedication: Push Through the Challenges

Mogul skiing isn’t for the faint of heart. The bumps are relentless, the pace is demanding, and falls are inevitable. But champions don’t quit—they commit to every turn, adjust on the fly, and power through the tough runs.

Likewise, dental practice ownership and leadership come with inevitable challenges—team turnover, insurance battles, economic downturns, or difficult patients. The key to long-term success? Resilience and adaptability.

Pro Tip:

  • Embrace setbacks as learning experiences—every tough patient case or staffing challenge is an opportunity to grow.
  • Surround yourself with a strong support system—from mentors to mastermind groups, having a network helps you push through the rough patches.
  • Stay focused on the bigger picture—short-term struggles are just a few bumps in your long-term success run.

Execution: Trust Your Skills and Commit

When a skier reaches the top of a run, they’ve done all the preparation they can. Now, it’s time to trust their training, commit to their line, and execute with confidence. Hesitation leads to mistakes, while full commitment allows for a smooth, controlled run.

The same is true in dentistry. Whether you’re delivering a treatment plan, leading a team, or navigating patient relationships, confidence and decisiveness are game-changers. The best teams don’t second-guess every move—they make informed decisions, communicate clearly, and own their expertise.

Pro Tip:

  • Confidence is built through preparation—when you know your stuff, you’ll trust yourself in high-pressure situations.
  • Lead with conviction—whether in patient consultations or team meetings, your certainty inspires trust in others.
  • Keep refining your skills—even the best skiers keep training, and so should you.

From Routine to Results: Powering Up Dental Meetings

Posted on by Lisa Copeland

Unlocking the Secrets to Successful Team Meetings: Webinar Insights

Effective team meetings are a critical component of any thriving organization, yet they often become unproductive, frustrating, and a drain on motivation

Recently, I had the privilege of delivering a virtual presentation sponsored by Air Techniques and hosted by Inside Dental Hygiene,  titled Optimizing Team Meetings for Improved Collaboration and Productivity.

We tackled the common pitfalls of meetings and provided actionable strategies to turn them into productive, engaging sessions. From optimizing daily huddles to larger department meetings, the discussion focused on improving collaboration, boosting productivity, and ensuring every team member feels heard and involved.

Participants explored techniques for structuring meetings to maximize impact, setting clear objectives, and keeping conversations on track. Practical tools, templates, and strategies for agenda planning, goal setting, and follow-ups were shared. Tips on leveraging technology to enhance engagement and collaboration were explored as well.

In this blog, I’ll address the top 10 questions/topics addressed during the webinar, providing even more insights and strategies to help you transform your team meetings into a key driver of success. Let’s dive in!

1. Should All Meetings Be Paid?

Yes, team meetings should be paid to foster a culture of respect and inclusivity. When employees feel their time is valued, they’re more likely to participate actively and contribute meaningfully. Paying for meeting time also encourages full attendance, minimizing resentment among team members who might otherwise feel obligated to attend unpaid meetings. Consider including meeting time in the payroll budget as part of team development, reinforcing the importance of meetings in achieving practice goals.

2. Do You Have Any Suggestions for Hygiene Morning Huddles?

Hygiene morning huddles are a fantastic way to kickstart the day, allowing hygienists to review the schedule, discuss patient notes, and align on any specific goals. These huddles work best when they’re brief, focused, and involve all relevant team members. Aim to keep them within 10–15 minutes, focusing on key areas like schedule adjustments, patient updates, and any hygiene-specific promotions. Use this time for a quick motivational message or goal, so the team feels ready and energized for the day.

3. What About Team Members Who Start Later in the Day?

For team members who don’t begin their shifts until later, consider having a separate, quick-touch base meeting or a printed recap of the morning huddle. This recap could be shared via email or posted on a central board so that late-starting employees can review it when they arrive. Alternatively, virtual meetings or recorded summaries might also be useful. Including all staff in these discussions ensures everyone is aligned, even if they’re not physically present in the morning.

4. How to Get My DDS on Board with Having Morning Meetings?

Start by understanding the reasons behind your DDS’s hesitation to schedule morning huddles. Once you identify their concerns, you can address them with clear, evidence-based support highlighting the value and benefits of these meetings.

To get them on board with morning meetings, highlight the benefits: improved patient care, better team cohesion, and more efficient workflow. Show them how morning huddles allow the team to identify and proactively manage scheduling gaps, patient concerns, and team updates that would otherwise disrupt the day. If your DDS is data-driven, provide examples of how consistent morning meetings correlate with improved metrics such as patient satisfaction, productivity, or reduced errors. Emphasize the time-saving and stress-reducing aspects of brief, well-organized meetings.

5. Building the Team Back Up When Goals Are Not Achieved

Missed goals can be demotivating, but they’re also an opportunity for learning. Use setbacks as a chance to engage the team in problem-solving, rather than focusing on what went wrong. In team meetings, encourage open dialogue about obstacles and identify actionable steps to improve. Celebrate small wins along the way and recognize the effort made, reinforcing a positive and forward-looking culture. Also, consider setting short-term, achievable goals that build confidence and momentum.

6. Training Staff for the Facilitator Role

Rotating the facilitator role can empower team members and add variety to meetings. Start by providing a structure and training to guide them. Outline specific duties, such as setting the agenda, managing time, and encouraging balanced participation. You might also offer communication or facilitation tips, such as asking open-ended questions or summarizing points. Providing templates or checklists can help less experienced facilitators feel confident and stay on track.

7. Encouraging Soft-Spoken Team Members to Speak Up

Soft-spoken team members may feel overshadowed by larger personalities. Encourage these quieter voices by setting ground rules that support balanced participation, such as using a “raise hand” rule or designating time for each person to share. Anonymous activities and surveys are highly effective for ensuring every voice is heard. The facilitator can also invite quieter members to share by asking them specific questions. Acknowledging and validating their input publicly can empower them to continue contributing.

8. Encouraging Soft-Spoken Team Members to Speak Up

Clinical hygiene managers can strengthen their teams by aligning hygiene goals with overall practice objectives, facilitating open communication, and consistently recognizing achievements. Regularly communicate with the team about production goals, patient satisfaction metrics, and schedule optimization. Develop a feedback loop where team members can voice concerns or ideas, fostering a collaborative and supportive environment. Additionally, ongoing professional development, like communication or time-management training, can boost both confidence and productivity.

9. Monthly Team Meetings: Lunch or Morning?

The timing of monthly team meetings often depends on practice dynamics. Some teams prefer lunchtime meetings as it allows everyone to regroup at midday without feeling rushed. However, morning meetings might be more suitable for practices where energy is higher at the start of the day. Whatever time you agree on, consider providing a meal as an added incentive. Always ensure that meetings have a clear agenda and conclude on time to maintain engagement.

10. Addressing Chronic Tardiness to Morning Stand-Up / Huddle

For team members who are consistently late, approach the situation with empathy but firmness. Start by addressing the issue privately to understand if there’s a valid reason, such as family commitments or traffic challenges. Set clear expectations for attendance and discuss the impact their tardiness has on team dynamics and productivity. Encourage them to arrive a few minutes early, and if necessary, offer suggestions like adjusting commute plans or setting multiple alarms.

Conclusion

Optimizing team meetings can lead to a stronger, more cohesive dental team, where everyone is aligned with practice goals and feels valued. Remember, consistency is key to building a culture where meetings are productive, inclusive, and energizing. Implement these strategies, and you’ll soon see your team become more engaged, communicative, and motivated to succeed together.

Connect with me to learn more abouthow to Optimize Team Meetings for your practice.

Visit Communicate With Influence for more information.

How to Show Gratitude to Patients: Tips for Building Stronger Relationships

Posted on by Lisa Copeland

Halloween marks a special milestone for my husband and me as we celebrated our 32nd anniversary. As you can see, we love to dress up and celebrate!

Over the years, we’ve developed a fun tradition: each year, we either treat ourselves to dinner at a new restaurant or stay home, cozy up by the fire, and wait for trick-or-treaters. This year, however, our plans took an unexpected turn. A sudden plumbing issue arose, and instead of a fancy dinner or a night in, our “anniversary gift” ended up being a brand-new water heater manifold! I know, romantic right? But despite the change in plans, we felt incredibly grateful to find a reputable plumber who could complete the work in a day.

This experience reminded me how life—and work—doesn’t always go as planned. In dentistry, we often face similar surprises, whether it’s a last-minute schedule change, a sudden equipment issue, or an unexpected patient need. But through it all, one constant remains: our patients. They are the heart of our practice and the reason we do what we do. So, as we enter this season of gratitude, let’s take a moment to reflect on how thankful we are for the trust our patients place in us, their loyalty, and the opportunity we have to make a positive impact on their lives every day.

As Thanksgiving approaches, it’s the perfect time for dental practices to reflect on the importance of patient relationships. This season provides a unique opportunity to show gratitude to our patients, deepen connections, and enhance trust. Here are some effective strategies for dental professionals to express appreciation and build stronger relationships with their patients during the holiday season.

Personalize Your Communication

Each patient is unique, and personalized communication goes a long way in making them feel valued. Take a moment to send out holiday-themed messages to your patients, expressing gratitude for their trust in your practice. This can be a simple email or even a handwritten card. Mention specific milestones or treatments they’ve completed with you, showing that you pay attention to their journey. When patients feel remembered and appreciated, they are more likely to stay loyal and trust your recommendations.

Example:

“Hi [Patient’s Name], as we approach the holiday season, we wanted to take a moment to thank you for being part of our dental family. We’re grateful for the opportunity to help you achieve a healthier smile, and we look forward to many more years of supporting your oral health!”

Offer Special Holiday Discounts or Promotions

A small discount or promotion can be a thoughtful way to say “thank you” to your patients. Consider offering a discount on teeth whitening, a free sample of dental products, or a reduced rate on specific treatments during the holiday season. Not only does this show appreciation, but it also encourages patients to prioritize their dental health. Be sure to communicate these offers in a way that highlights their exclusive benefit for loyal patients.

Tip:

Frame it as a holiday gift to your patients, rather than a typical promotion. A message like “As a thank you for being a valued patient, enjoy 10% off our teeth whitening services this month!” makes patients feel special and appreciated.

Share Tips for a Healthy Holiday Season

The holiday season is full of treats and celebrations, which can impact dental health. Use this opportunity to communicate useful dental tips for Thanksgiving and beyond. Share advice on maintaining good oral hygiene during the festivities, and perhaps provide a small handout or digital guide on managing sugary snacks. When patients see that you care about their health beyond appointments, it strengthens your relationship with them.

Quick Tips:

Brush and floss regularly, especially during treat-heavy times!

Avoid sticky, sugary foods that linger on teeth.

Make healthy choices.

Rinse with water after meals to help wash away sugar.

Host a Patient Appreciation Day

Consider hosting a patient appreciation event at your office, where patients can stop by for refreshments, small giveaways, and an opportunity to chat with you and your team. Decorate your office with a warm, autumnal theme, and create a welcoming atmosphere that lets patients know how much you appreciate them. This type of event is a great way to build a sense of community, connect with patients on a personal level, and celebrate your shared commitment to their health.

Ideas for Giveaways:

A raffle for a free or discounted service.

Mini dental care kits with travel-size toothpaste, floss, and a toothbrush.

Thanksgiving-themed cookies or healthy snacks.

Showcase Patient Testimonials and Success Stories

One meaningful way to express gratitude is by celebrating your patients’ achievements. With their permission, share testimonials or success stories that highlight their progress and commitment to their oral health. Showcase these stories on your website or social media as a tribute to your patients’ dedication. When patients see themselves celebrated by your practice, it reinforces their loyalty and shows that you value their contributions.

Example:

“Meet [Patient’s Name]—since joining our practice, they’ve transformed their smile with [treatment]! We’re grateful to be part of their journey, and we’re so proud of their commitment to oral health. Thank you, [Patient’s Name], for trusting us!”.

Conclusion:

Building stronger patient relationships is about showing appreciation and genuinely caring for their well-being. By personalizing your communication, offering small tokens of gratitude, and celebrating patients’ successes, you can foster a supportive, trust-based environment that enhances both patient loyalty and satisfaction. This Thanksgiving, take a moment to thank your patients and let them know how much they mean to your practice. When patients feel valued, it creates a ripple effect that enhances every aspect of your practice—from positive word-of-mouth referrals to a welcoming, patient-centered atmosphere.

Connect with me to collaborate on more patient-building ideas.

Visit Communicate With Influence for more information.

Autumn Magic: Transform Your Dental Practice with Powerful Seasonal Strategies

Posted on by Lisa Copeland

Last weekend, while riding my mountain bike on the Wasatch Crest Trail, I felt the first chill of fall in the air. The aspens and scrub oak trees were just beginning to show hints of color change, a sure sign that autumn is on its way. It’s a reminder that the seasons are shifting quickly—soon enough, snow will blanket the mountains, and we’ll be wondering what happened to fall!

As the days grow shorter and the leaves begin to change, this transition from summer to fall presents a unique opportunity for dental offices to connect with patients in fresh and engaging ways. Seasonal transitions are perfect for introducing new promotions, specials, and themed services that can boost patient engagement and encourage regular visits.

Here’s how your practice can leverage the shift from summer to fall with special promotions that align with the season.

Embrace the Autumn Esthetic

Fall is a season rich with imagery and feelings of warmth, comfort, and renewal. Incorporating autumn-themed decorations into your office can help create a welcoming environment that resonates with patients. Simple touches like pumpkins, autumn leaves, and warm lighting can transform your practice into a cozy space where patients feel at ease.

In addition to décor, consider themed marketing materials that reflect the season. Updating your social media banners, email newsletters, and even your website with fall colors and imagery can reinforce the seasonal vibe. This visual consistency helps to create a stronger connection with your patients, making them feel part of your community.

Seasonal Promotions Boost Engagement

Back-to-School Specials

As families prepare for the school year, offering back-to-school dental checkups can be a hit. Parents are often focused on ensuring their children are ready for school, and dental health is a key part of that preparation. Discounts on checkups or service bundles like a prophy with fluoride treatment or a custom-fitted sports mouth guard can encourage families to schedule appointments before the fall rush.

Referral Program: Bring a Friend, Get a Discount

Encourage current patients to refer new patients for appointments. Offer a discount on their next visit for each successful referral.

Fall Whitening Specials

The transition from summer to fall is an excellent time to promote teeth whitening services. After a season of summer barbecues, iced coffee, and outdoor activities, many patients may notice that their teeth have lost a bit of their brightness. A fall whitening special can help them regain that sparkle before the holiday season. Consider offering a limited-time discount on in-office whitening treatments or take-home kits to entice patients.

Pumpkin Spice and Everything Nice

Embrace the autumn flavor craze by offering a “Pumpkin Spice Smile” package. This could include a prophy paired with a complimentary pumpkin spice-flavored lip balm or Chapstick or a drink gift card.

While it’s a fun, seasonal twist, it also adds value to the patient’s visit and gives them a little something to remember you by.

Thanksgiving Gratitude Discounts

    As Thanksgiving approaches, consider running a “Thankful for Our Patients” promotion. Offer a discount or a small gift to patients who schedule appointments in November. This could be a thank you card, a free travel-size dental kit, or a coupon for a future service. This promotion encourages appointments and strengthens relationships.

    Oral Health Awareness Month

    October is National Dental Hygiene Month, making it a great time to educate patients about the importance of oral hygiene. You could run a special on hygiene products like power toothbrushes, floss, and mouthwash.

    Additionally, offering free oral health assessments or discounted hygiene services can motivate patients to take their dental care seriously.

      Social Media and Community Involvement

      Fall is a season full of community events like harvest festivals, Halloween parties, and school fairs. Your dental practice can participate in these events by setting up a booth, sponsoring an activity, or simply handing out branded dental goodies like toothbrushes and floss.

      Social media is also a powerful tool during seasonal transitions. Create content that aligns with fall themes—post tips on how to care for teeth during the candy-filled Halloween season, share photos of your favorite fall decorations, or run a social media contest where patients can share their best fall smiles for a chance to win a prize.

      Planning Ahead for Winter

      As fall progresses, it’s also wise to start planning for the winter season. Consider what specials you’ll run during the holidays, how you’ll decorate your office with inclusivity, and what community events you can get involved in. By thinking ahead, you can ensure that your practice is always one step ahead in providing unique services and engagement opportunities for your patients.

      Conclusion

      The transition from summer to fall is a golden opportunity for dental offices to refresh their approach and offer patients something new and exciting. Whether through themed promotions, seasonal specials, or community involvement, embracing the change in seasons can help your practice maintain strong patient relationships and attract new ones.

      Just as the crisp air and changing leaves on the Wasatch Crest Trail signal the arrival of fall, let these seasonal transitions inspire your practice. Embrace the shift, let your creativity shine, and welcome the new season with open arms.

      Connect with me to collaborate on more seasonal transition ideas.

      Visit Communicate With Influence for more information.

      Create an Effective One Sheet to Increase Practice Referrals

      Posted on by Lisa Copeland

      A One Sheet is a powerful marketing tool for any dental practice, serving as a concise and visually appealing overview of what you offer and why referral partners should choose you. Craft a One Sheet that not only highlights the unique aspects of your practice and providers but also effectively attracts your ideal patients. Make it easy for practices to refer to you.

      The layout should be clean and engaging. Use professional graphics, your practice’s color scheme, and high-quality images of your team and office. A One Sheet should not only inform but invite referring practices to visually understand the atmosphere and professionalism of your business.

      Showcase Practice Highlights and Superpowers

      Identify Practice Strengths

      Begin by showcasing the areas of expertise that distinguish your practice from others. This could be advanced technology you use, specialized services like cosmetic dentistry or orthodontic care, or a unique approach to patient comfort. It’s important to clearly articulate these strengths to resonate with referring offices so they can identify who would benefit from seeing you.

      Highlight Key Provider Achievements

      Include notable achievements, certifications, or accolades that your providers have received. This could range from community awards, special certifications in dental specialties, or even high ratings on review sites. Achievements help build trust and credibility with prospective referring offices. As a provider, spotlight one or two standout abilities that set you apart from the competition.

      Define Ideal Patient Characteristics

      Understanding Your Audience

      The backside of your One Sheet should focus on your ideal patient. Who benefits most from your services? Specify what type of patients you are looking for based on your practice’s expertise and patient care philosophy. This ensures referrals align well with both practices, leading to improved quality and quantity. For example, if you specialize in pediatric dentistry, your ideal patients are children and their care providers. Describe the characteristics of these patients to ensure that your message reaches the right audience

      Include Practice Referral Testimonials

      Testimonials are a powerful tool for building trust and appealing directly to potential referring offices. Choose testimonials that speak to the strengths and benefits in your One Sheet. This not only adds authenticity to your claims but also personalizes the experience for prospective referrals

      Leverage Positive Business Reviews

      Analyze and Select Top Reviews

      Examine your business reviews, using AI, and pick three standout comments, especially those that highlight what patients love about your service. This might include your friendly staff, your efficient procedures, or your state-of-the-art facilities. These reviews should reflect the sentiments that are important to your current patients.

      Infographic of Positive Feedback

      Transform these positive comments into an eye-catching infographic. This visual should be easy to read and attractively designed, featuring quotes with star ratings. Place this infographic prominently on your One Sheet to catch the eye of prospective referral practices.

      Conclusion

      The final product should be a compelling One Sheet that serves as both a promotional and informational tool for your practice. It should effectively communicate the unique qualities of your practice, directly reveal your ideal patient, and leverage positive feedback to attract new referrals. By following this structured approach, your practice can enhance its visibility, attract more ideal patients, and grow in a competitive market.

      Implementing This Tool

      Once created, distribute the One Sheet to your existing and potential referring practices, on your website, and through social media channels. The goal is to make sure that whenever someone thinks of a specific dental service, your practice comes to mind first.

      Connect with me

      If you are interested in crafting a practice one-sheet for boosting referrals.

      Communicating with Patients Through Google Business Profiles

      Posted on by Lisa Copeland

      🌟 Exciting News: Special Edition Guest Blog with Adrian Lefler! 🌟

      At Communicate With Influence, we’re always seeking fresh insights, and today, we’re thrilled to introduce a special blog by Adrian Lefler, CEO at My Social Practice – a dental digital marketing expert. Adrian is joining us to share an exclusive article on leveraging Google Business Profiles for patient communication. Get ready for a unique perspective on marketing your dental practice! 💡🦷

      Communicate Through Google and Win More Patients

      These days, consistent and accessible communication is more important than ever for patients. When people feel seen and heard, they feel like a valuable part of your practice and are less likely to take their business elsewhere.

      One way to increase communication with current and prospective patients is to take advantage of Google’s chat feature for small businesses. It’s also a great strategy for dental marketing because it provides more opportunities to gain new patients.

      This guide will walk you through everything you need to know about Google messaging, how to get set up, and what you can do to make the process as easy as possible.

      What is a Google Business Profile?

      First and foremost, in order to use Google’s messaging feature, you must have a Google Business Profile (GBP).

      A Google Business Profile is your official listing on Google and one of the most important first steps when establishing proper SEO for dentists. It is your practice’s online calling card and a way for you to gather reviews, manage your business, and connect with potential patients.

      Google Business Profiles provide important information about your business. When setting up your GBP, make sure to include as much detail as possible. A GBP includes:

      • Business name
      • Phone number
      • Physical address
      • Reviews
      • Business category
      • Hours of operation 
      • Link to your website
      • Link to Google Maps directions
      • Photos of your business
      • A “call” button that links to your business phone number
      • Question & Answer section
      • “Chat” button that opens up a messaging window

      Why is a GBP So Important?

      Without a Google Business Profile, your practice will not show up on Google Maps, and your local SEO will suffer. With 77% of consumers using Google Maps to search for local businesses, getting your practice on the list of search results with a GBP is crucial.

      When searching on Google, GBP results are the ones with the yellow star ratings next to them (as long as a business has reviews). These search results are also called a Google Map Pack or Google Local Pack, and they show up right below sponsored listings. Local Packs receive about 44% of total clicks on a Google search results page.

      Google Maps SEO

      Once you’ve set up your Google Business Profile, you can implement Google Maps SEO to improve your search rankings. By doing simple things like adding relevant keywords in your business description, finding the right business category, and updating your GBP regularly, you can beat out competitors for a coveted top spot in the search results.

      Google Reviews

      Along with Google Maps, a Google Business Profile also includes Google Reviews. The more positive reviews your practice has, the better because people value social proof very highly—like advice from a friend.

      If you’re wondering how to get more Google reviews for your practice, you can always recruit help from a dental marketing company.

      Communicating with Patients Through Your Google Business Profile

      There are several ways to communicate with patients through your Google Business Profile. You can respond to reviews, answer Q&A’s, receive phone calls, and get connected through a link to your website. These are all crucial functions of a GBP, but the chat feature can be one of the most important ways to communicate.

      Imagine a patient searching for dentists in their area. The top three results might all have several 5-star reviews, photos, and even great websites, but yours could be the one to stand out with the addition of a chat button.

      Rather than delving into each practice’s website, the patient might choose to chat right away with your practice—the practice with the most accessible communication option.

      How To Turn On Chat Notifications In Your GBP

      Now that you understand the Google Business Profile and its messaging feature, along with why having access to these tools is so important, it’s time to turn chat on and start chatting!

      Enabling messaging through your Google Business Profile is simple.

      For Mobile Devices:

      First, open the Google Maps app

      On the bottom right corner, select “Business”

      Select “Messages”

      Select “More” then “Message Settings”

      Turn Chat on or off

      For Desktop

      Open your Google Business Profile Manager

      Select “Messages”

      Select “Menu” then “More” followed by “Chat Settings”

      Turn on or off Chat

      Once the chat feature is enabled, you can begin receiving messages directly to your Google Business Profile. On a mobile device, you can access these messages in the Google Maps app, and on a Desktop, you can read your messages in the Google Business Profile management center on a web browser.

      How To Respond to GBP Messages

      Responding to GBP messages should be pretty straightforward. Google includes an automated feature that allows you to pre-fill some questions and answers for instant responses, but otherwise, you will need to access your inbox and respond ASAP.

      When responding to messages in your Google Business Profile inbox, remember that you are representing your practice as a whole. All responses should be professional, courteous, and timely. 

      • Be Prompt

      One caveat of the GBP messaging feature is that you have to respond to messages within 24 hours in order to keep the button on your page active. If you fail to respond, the chat feature will automatically be disabled.

      Potential patients will be able to see a response time estimation for your practice such as “usually responds within 24 hours” or “usually responds in a few hours.”

      • Be Professional

      It’s also vital to match the tone of your dental practice when responding to GBP messages. Be polite and professional, avoid slang, and answer to the best of your ability. As a dental professional, you might get questions about things like insurance coverage, cost of procedures, holiday hours, or anesthesia.

      • Be HIPAA Compliant

      Another important factor to keep in mind any time you’re communicating on behalf of your practice is to stay HIPAA compliant. Never divulge Protected Health Information. This includes things like confirming the names of patients, personal details like phone numbers or addresses, and billing information.

      As you get the hang of responding, you’ll also learn important information about what patients in your area are interested in. You can use that knowledge to improve your marketing strategies and draw more potential patients.

      Plus, the more responsive you are with GBP messaging, the higher you’ll rank on Google Maps. This dental SEO guide provides more tips on Google Maps ranking.

      Integration with The Dental Social Media Publisher

      If your practice uses the Dental Social Media Publisher, managing GBP messaging will be even more accessible. GBP chat functionality integrates into the Dental Social Media Publisher, so you can publish your dental social media content and respond to Google queries all at the same time.

      Social media for dentists can get overwhelming. From planning content to execution and scheduling, many dental professionals start to feel stretched thin. That’s why tools like the Dental Social Media Publisher can be so beneficial to your marketing strategy. The Dental Social Media Publisher allows your practice to automate, multitask, and see results in real-time.

      Conclusion: Communicate Through Google and Win More Patients

      Whether your goal is to improve your Google Maps ranking or get more reviews, using the messaging feature on your Google Business Profile can be a great way to bolster your practice’s online presence.

      Try turning on the chat feature on your Google Business Profile, integrate the service with the Dental Social Media Publisher, and see what kind of questions come rolling in. You might be surprised how much this tool can help patients in your area, and help your practice grow.

      Bonus

      Seeking ways to enhance team communication while enjoying a winter retreat? It’s time to kick off your preparations for the CE In The Mountains all-team event, scheduled for February 23-24, 2024, in the picturesque Park City, UT.

      This event will center around improving communication and boosting productivity through engaging activities in the stunning mountain setting.

      Watch the short video below for more details.

      Unlocking the Enigma of Generation Z: Idealism Meets Pragmatism

      Posted on by Lisa Copeland

      Exploring the Unique Qualities of Gen Z Allows Us to Navigate Generational Dynamics

      In a Newsweek article, journalist Adam Piore unveiled some intriguing insights into Generation Z, often perceived as idealists and dreamers. However, Gen Z distinguishes itself through a blend of global and local concerns that set them apart from previous generations.

      Breaking the Stereotypes

      Before delving into Gen Z’s distinctive characteristics, it’s worth noting that Newsweek has featured cover stories about every generation. Frequently, these stories touch upon familiar themes such as entitlement and work ethics. But Gen Z is challenging these stereotypes in unexpected ways.

      Gen Z’s Top Concerns

      Contrary to the image of carefree youth, Generation Z has its sights firmly set on the future, with specific concerns dominating their thoughts. Gen Z’s worries are highly practical and include money (67%), securing a job (64%), and affording college education (59%). These concerns reveal a pragmatic mindset and a clear focus on personal well-being and financial stability.

      Defining a Generational Cohort

      What truly defines a generational cohort? According to the US Census Bureau, it’s the events they encounter during their formative years. These events, whether global, technological, economic, or social, interact with the life cycle and aging process to mold people’s worldviews. Often, these moments are accompanied by fear and uncertainty, leaving an indelible emotional impact.

      Generational Experiences: Shaping Perspectives

      For instance, consider the Vietnam War era, a defining event for the Baby Boomer generation. During this period, older adults felt fear and worry, having experienced the horrors of World War II. Baby Boomers, on the other hand, exhibited mixed emotions—fear coupled with a sense of excitement, as they anticipated sharing this experience with friends. For Generation X, like me, it was the stress of living through this uncertain time.

      The Generational Lens

      This generational lens allows researchers to explore not only how older adults felt about a particular issue in their youth but also how views evolve across generations. It helps us understand how events shape the way we perceive the world and how these perceptions transcend age boundaries.

      Gen Z: The Emerging Giant

      Gen Z, the cohort succeeding the Millennials (aka Gen Y), comprises an astonishing 25% of the US population, making them the largest generation yet, surpassing both Baby Boomers and Millennials. But it’s not just birth years that define a generation; geography also plays a substantial role. Additionally, Cuspers, individuals born within three to five years of the beginning or end of a generation, offer unique insights. They straddle two generations, making them exceptionally empathetic and adept at understanding the generational “DNA.”

      Generational Context: Different Experiences, Different Impact

      Generational context is vital in comprehending how different generations react to the same events. Events can impact generations differently, leaving a lasting imprint on their collective consciousness.

      Audience Check-In: Do You Know What Cohort You Are?

      Now, let’s see where you fall. Raise your hand if you identify as a Baby Boomer, Gen X, Gen Y (Millennial), or Gen Z. The more you understand about yourself and how you are perceived, the easier it is to adapt to other generations.

      Gen Z’s Workplace Revolution

      When it comes to being employees, Gen Z is poised to revolutionize the workplace. They seek more than just superficial alignment with company brands. Their expectation is that companies and brands will transcend marketing buzzwords and make tangible, measurable differences in society. This pragmatic approach resonates not only in their expectations of employers but also in their personal concerns, reflecting a generation that values real-world impact.

      Conclusion

      Generation Z, the largest cohort yet, defies stereotypes with their forward-looking, pragmatic mindset. They are defined not only by their birth years but also by the unique experiences that shape their worldview. Cuspers, those straddling two generations, offer a special perspective, making them invaluable bridges between age groups. As we continue to navigate the ever-changing landscape of generational dynamics, understanding the distinct qualities and concerns of each cohort is crucial for fostering empathy and building a more inclusive society.

      To deepen your comprehension of generational cohorts and enhance collaborative efforts across age groups, I invite you to arrange a discovery call with me. This session will provide an opportunity for us to delve into the intricacies and investigate the specific aspects that pique your interest.

      Bonus

      Seeking ways to enhance team communication while enjoying a winter retreat? It’s time to kick off your preparations for the CE In The Mountains all-team event, scheduled for February 23-24, 2024, in the picturesque Park City, UT.

      This event will center around improving communication and boosting productivity through engaging activities in the stunning mountain setting.

      Watch the short video below for more details.