Dental Relationships

iRONMAN Communication Increases Business Productivity

Lisa Copeland RDH, CSP


iRONMAN Communication Tip


Dental Drills

The “R” in iRONMAN is for Relationships.

According to Positive Psychology, people make an immediate and lasting assessment of you in the time it takes to snap your fingers.
Known as the two second rule, a first impression is a lasting impression! In dentistry, great first impressions are important when building relationships and brand loyalty with your patients and team.

The relationships you build with your patients are the cornerstone of your success. When   people like you, and feel emotionally connected to you, they are more likely to follow through with recommended treatment….which translates into practice growth. 

Have a look at my latest blog about dental relationships.

The other aspect of relationship building that contributes to your success is the education and training of your team.  Everyone should understand all of the procedures you are providing and be speaking the same language to each other and the patients. Consistency is critical to build trust.

Discover Lisa’s Seven iRONMAN communication principles here.


Are You Getting to the Root of Your Problem?

If our patients are distracted or disengaged it’s up to us, the dental professional team, to break the patterns of expectations and re-engage them.
A friendly smile / greeting for every patient. We have all encountered the administrative assistant that knows every patient and their family members the moment they enter your office. They even remember vacation destinations, birthdays and graduations! You may be working with “that” person right now! Never let them go! They are an incredible asset to your practice.

Collaborate in your huddle, (you are having a huddle right?), with your team and identify ways to engage patients scheduled for the day. Be sure to use the “generational language” suited best for each patient. Brush up on generational language customization here.

When we are comfortable and conversation is easy, it puts the patient and the team at ease.

Upcoming events: graduation, wedding, family reunion, vacation, sports,…

Discuss a personal story

Share a family connection

Thank them for a referral


Where in the World is Lisa

After living in Seattle for 20 years, my husband and I sold everything and moved to Park City, UT.  Our four criteria for selecting a new  location were: more sun, less traffic, abundant mountain biking, and awesome snow. Check, check, check, and check! It was a huge decision to make such a dramatic change to our comfortable life in Seattle. However, it was the right decision.  We are incredibly happy in our new home, making new friends, and taking on new adventures every week. 

It did not just happen.  It took a lot of hard teamwork, collaboration, sweat, tears, and weight gain too if I’m being honest, to make it a reality.

I’d like to challenge you to think about how dramatic change could impact your dental business.  The world around us is rapidly changing. If we continue to practice the same way we have, attrition will inevitably occur.  Human nature defers change. It’s: challenging, painful, and disruptive. 

What if change brought new ideas and increased productivity into your practice? 

A great place to start is with team building and customizing your internal and external communication. 


Read Lisa’s Blog


What Communication Challenges Do You Have?

What dental communication topics would you like to know more about?
Share your ideas here and we’ll include them in upcoming newsletters.



IRONMAN™ training taught me how to be successful in business communication.
As a competitive athlete, I effectively apply lessons learned to help clients transform business communication into profit, performance, and productivity.

My experiences allow me to share meaningful / memorable stories that positively impact your bottom line. In fact, my iRONMAN Principles of training drive my lessons on the importance of generationally effective communication in business.

If you’d like to learn more about Lisa or book her to speak at your event please email or call / text 206.465.1637

Gratification of Speechification (Public Speaking): How to Have a Positive Speaking Experience


According to Psychology Today, “Our fear of standing up in front of people and talking is so great that we fear it more than death.”  Jerry Seinfeld captured it perfectly, “Most people would rather be in the casket than giving the eulogy.”

Glossophobia or speech anxiety is the fear of public speaking. And yes, Speechification is a real word and one of my new favorites!

To assist you in overcoming Glossophobia, I have developed a 4-step guide that will boost your confidence and decrease your fear.  Are you ready to experience Speechification Gratification?



  1. Planning

Prepare your material well in advance.  I am sure many of you have heard the saying, “Always build a home on a solid foundation.”  The same holds true for creating and delivering a presentation.  Your planning is the foundation that will ensure both confidence and success.

If you are using PowerPoint, follow the   10-20-30 rule by Guy Kawasaki:10-20-30 10 OR LESS slides, every 20 minutes with font no smaller than 30.  Translation:  Use 3 bullets and a visual instead of sentences and paragraphs.  The slides are for the audience to make connections to your words, not a crutch for you.

Visualize a presentation like the stages of a romance:

  • Starts out with a bang
  • Settles into something less intense but still engaging
  • Moments of drama and calm
  • Climax – you either move forward in a commitment or part ways

The beginning and the climax are ALWAYS the most exciting!  That is exactly how you want your presentation structure and delivery to flow!  The idea is to continually re-engage the audience and finish with fireworks!


  1. Rehearsal

Bill Stainton, executive producer, key note speaker and 29-time Emmy Award winner wants his audience to be very clear in knowing the difference between rehearsing vs. practicing. ‘You practice your lines, but the dress rehearsal is walking through the true process of your performance which includes all of the elements.’  Knowing your material puts you and the audience at ease.  Developing trust from the moment you begin allows the audience to relax and enjoy.


  1. Execution

Power Pose



Before you take the stage prepare yourself both mentally and physically with a few exercises.

Practice the Power Pose.  A scientifically proven way to lower cortisol, a stress-inducing hormone, and elevate testosterone which boosts confidence.

Stand with your feet a little more than shoulder width apart and your hands on your hips. Hold this position for 2 minutes.  Add a few deep belly breaths and long exhales before taking the stage.




Before starting, open your stance with your feet shoulder width apart and pointing toward the back of the room.  Head should be held straight. Roll your shoulders down and back then place your arms at your sides. BREATH and SMILE.

Ditch the typical, boring and over-used opening lines that everyone defaults to:

  • Thank you for that…
  • I am so happy to be here…
  • Good morning
  • How about that game yesterday…

Begin speaking by breaking the pattern of expectations so your audience listens immediately. A personal story, a video or reference to a current event that is relevant to your topic.  Something you are comfortable with puts you and the audience at ease.


  1. Closing

Remember the dating scenario we discussed in the beginning?  Your closing should be your most powerful connection of the day.  Create the emotional experience you want your audience to remember.  Leave them wanting more…not wanting to find the door!


Be gracious and forgiving of yourself.

No presentation is perfect. You may feel a bit awkward or stumble through some areas at first. This is completely normal.  The beauty of the plan you created is that you can adjust it.  The next time you deliver a message, focus your preparation in the areas you were not as comfortable in. You will improve!

Your audience really does want you to succeed.  You are now one step closer to experiencing Speechification Gratification.

For more information on enhancing your communication skills contact Lisa Copeland Communications.