The Communicator: Dental Relationships
iRONMAN Communication Increases Business Productivity
Lisa Copeland RDH, CSP
GLOBAL SPEAKER / IRONMAN™COMPETITOR /GEN X
iRONMAN Communication Tip
The “R” in iRONMAN is for Relationships.
According to Positive Psychology, people make an immediate and lasting assessment of you in the time it takes to snap your fingers.
Known as the two second rule, a first impression is a lasting impression! In dentistry, great first impressions are important when building relationships and brand loyalty with your patients and team.
The relationships you build with your patients are the cornerstone of your success. When people like you, and feel emotionally connected to you, they are more likely to follow through with recommended treatment….which translates into practice growth.
Have a look at my latest blog about dental relationships.
The other aspect of relationship building that contributes to your success is the education and training of your team. Everyone should understand all of the procedures you are providing and be speaking the same language to each other and the patients. Consistency is critical to build trust.
Discover Lisa’s Seven iRONMAN communication principles here.
Are You Getting to the Root of Your Problem?
If our patients are distracted or disengaged it’s up to us, the dental professional team, to break the patterns of expectations and re-engage them.
A friendly smile / greeting for every patient. We have all encountered the administrative assistant that knows every patient and their family members the moment they enter your office. They even remember vacation destinations, birthdays and graduations! You may be working with “that” person right now! Never let them go! They are an incredible asset to your practice.
Collaborate in your huddle, (you are having a huddle right?), with your team and identify ways to engage patients scheduled for the day. Be sure to use the “generational language” suited best for each patient. Brush up on generational language customization here.
When we are comfortable and conversation is easy, it puts the patient and the team at ease.
Upcoming events: graduation, wedding, family reunion, vacation, sports,…
Discuss a personal story
Share a family connection
Thank them for a referral
Where in the World is Lisa
After living in Seattle for 20 years, my husband and I sold everything and moved to Park City, UT. Our four criteria for selecting a new location were: more sun, less traffic, abundant mountain biking, and awesome snow. Check, check, check, and check! It was a huge decision to make such a dramatic change to our comfortable life in Seattle. However, it was the right decision. We are incredibly happy in our new home, making new friends, and taking on new adventures every week.
It did not just happen. It took a lot of hard teamwork, collaboration, sweat, tears, and weight gain too if I’m being honest, to make it a reality.
I’d like to challenge you to think about how dramatic change could impact your dental business. The world around us is rapidly changing. If we continue to practice the same way we have, attrition will inevitably occur. Human nature defers change. It’s: challenging, painful, and disruptive.
What if change brought new ideas and increased productivity into your practice?
A great place to start is with team building and customizing your internal and external communication.
What Communication Challenges Do You Have?
What dental communication topics would you like to know more about?
Share your ideas here and we’ll include them in upcoming newsletters.
ABOUT LISA COPELAND, RDH, CSP
IRONMAN™ training taught me how to be successful in business communication.
As a competitive athlete, I effectively apply lessons learned to help clients transform business communication into profit, performance, and productivity.
My experiences allow me to share meaningful / memorable stories that positively impact your bottom line. In fact, my iRONMAN Principles of training drive my lessons on the importance of generationally effective communication in business.