Time to Change the Tires

Winter weather is upon us in Park City, UT. 

One of the changes I make every year is putting snow tires on my car in November. This year, the snow came early and I was not prepared.

For dental practices, the end of the year gives us the opportunity to make necessary changes that will prepare us for Q4 success and beyond.

Having a plan to finish off the year strong will help practices continue to recover. Below are a few strategies to consider.

7 END-OF-YEAR STRATEGIES

  1. Intentionally remind your patient data base to complete inactive treatment to fully utilize their benefits.
    • Keep it lighthearted and use your technology:  text, email, video
  2. Run a report indicating patients that still have remaining benefits to use.
    • Hint:  Many software programs have this feature.
  3. Thank your patients for remaining loyal and wish them well through the holiday season.
    • No strings attached.  Just a simple thank you.
  4. Add additional staff, days, or hours to accommodate the end of year “rush.”
    • Accommodate students on holiday break
    • Help patients maximize insurance benefits
    • Schedule the patients that were postponing due to COVID-19
  5. Thank your referring offices and vendors for the support they continue to demonstrate to your practice.
    • All team appreciation CEU
    • Charitable donation
    • Gift Basket
    • Pay for one month of their uniform cleaning service
  6. Celebrate your practice achievements and recognize / reward the team members for an incredible year under unprecedented circumstances.
    • Plan a fun, all team event
    • Bonus vs annual raise
    • Individual employee choice
  7. Schedule your annual strategic planning meeting with your team.
    • Time to make changes, BEFORE they are needed (think snow tires)

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